The International promotional items and Import Export Fair (IAW) in Cologne is celebrating its 30th anniversary. It goes without saying that F&P Stock Solution GmbH won’t stay out of the game!
The IAW is an unmissable event for European buyers, which takes place twice a year. It represents the most vibrant occasion to experience the maximum diversity in terms of promotional goods and to discover the latest product trends. Approximately 9,000 visitors and 350 international exhibitors are expected to be doing business on a vast area of 30,000 square meters.
As one of the undisputed European leaders on the overstocks, liquidations, customer and stock returns market, showing presence at the IAW is a matter of pivotal importance.
As during the first edition of the IAW earlier this year, F&P will set up an exemplar stand for potential clients to let them test the quality of our characteristic repertoire made of both premium and low-priced footwear, apparel and accessories.
At the very last event of this kind, we were able to establish quite promising contacts amongst fashion retailers and wholesalers, thus reaffirming our leading role on the stock clothing market.
"The last IAW has opened a whole array of new doors for F&P," says our Sales Manager Desislava from Bulgaria. "We were able to generate interesting new contacts and to gain valuable partners."
The importance of trade fairs in the B2B communication
Offline events such as trade fairs and exhibitions have been among the most profitable marketing tools in the history of trade. In the business-to-business communication, they are one of the most important channels in the marketing mix, especially for SMEs.
According to AUMA, the Association of the German Trade Fair Industry, 90% of all exhibitors are represented by small and medium-sized companies. Thence, it is quite obvious that the F&P Stock Solution GmbH
year after year invests increasingly more time and effort in the preparation for this event.
Curious facts & figures about trade fairs
For SMEs in the field of B2B, there are many reasons to become an exhibitor at trade fairs. Hereby are listed just a few of the many factors that speak in favor of putting together a stand at exhibitions:
83% of trade fair visitors have at least a certain purchasing and/or decisional power
80% of decision makers state that visiting exhibitions actually saves their time and money by bringing suppliers and buyers together in one place
79% of the visitors say that visiting fairs helps them to make more informed purchase decisions
91% of the business exhibitions visitors believe that their purchase process becomes far more accurate when they are able to compare different suppliers, who compete against each other in the same place
85% of an exhibitor's success depends on the performance of the employees presenting one’s own company
53% of exhibitors claim that they experience hard times at preventing good stand personnel from switching their jobs
the conversion costs of a lead obtained at a business fair are 38% cheaper than the ones of a sales call
trade fair visitors share their experience at the event with 6 or more peers
81% of exhibition visitors claim that visiting exhibitions helps them to discover new valid products and services
91% of visitors assert that they get the most useful product information at fairs and exhibitions
We are looking forward to see you at the 30th IAW in Cologne. Please visit us in Hall 9, Stand E146 to talk about the textile overstocks business.